Inside Samsung’s AI Everywhere Showcase at India Mobile Congress 2025

India Mobile Congress (IMC) is back, and this year’s edition is bigger than ever. At the ongoing IMC 2025, one of the world’s largest tech and telco events, Samsung is showcasing a major booth. The four-day expo is attracting over 150,000 visitors from more than 150 countries.

“AI for All” takes center stage at Samsung’s IMC booth

Samsung is one of the headline attendees at IMC 2025, where it’s hosting a massive booth. The company is sticking to its “AI for All” theme, highlighting AI-powered features across its devices and services. We visited the exhibition and saw Samsung demo everything from Galaxy AI and smartphones to wearables, SmartThings, smart home products, and TVs.

The booth is divided into five experience zones, each offering hands-on demos. The Galaxy AI Zone lets visitors explore features like Live Translate, Note Assist, Circle to Search, and smart health tools on Samsung’s latest devices, including the Galaxy S25 Ultra (review), Galaxy Z Fold 7, Galaxy Z Flip 7 (review), Galaxy Z Flip 7 FE (review), Galaxy Buds 3, Galaxy Watch 8 series, and Galaxy Ring.

The Command Centre Zone focuses on AI-driven urban management tools and Samsung Knox-powered security systems, including rugged devices such as Galaxy XCover 7. The SmartThings Zone puts the spotlight on smart homes and sustainability, while the AI for Education Zone shows how AI can make learning more interactive for students and teachers. The Samsung Network Zone demonstrates 5G and AI-powered network solutions, aimed at faster and more reliable connectivity.

On the second day, JB Park, President & CEO of Samsung Southwest Asia, welcomed dignitaries including India’s Union Minister Jyotiraditya Scindia, Minister of State Pemmasani Chandra Sekhar, and Delhi’s CM Rekha Gupta. Park said Samsung wants to build a future with India where AI helps everyone live smarter, better lives.

“India Mobile Congress is a celebration of innovation and the power of technology to transform lives. At Samsung, we share this spirit deeply. Our vision of ‘AI for All’ reflects our belief that artificial intelligence should empower every individual, business, and community across India,” JB Park said.