Apple’s Foldable iPhone Leak Suggests a Hefty Price Tag

Apple’s long-rumored foldable iPhone may finally debut next year, and early reports suggest the company isn’t cutting any corners. It aims to deliver a no-compromise experience, complete with a creaseless display, flagship cameras, and top-tier performance. But this level of refinement could come with a hefty premium, as a new leak claims the device may cost significantly more than Samsung’s Galaxy Z Fold 7.

The upcoming foldable iPhone could cost a fortune

According to new reports, Apple may price its first folding phone at $2,399 in the US. That’s a massive $400 premium over Samsung’s Fold 7 and a full $600 more than Google’s Pixel 10 Pro Fold. While the eye-watering price may look like just Apple being Apple, there’s more to the story. The hefty cost reportedly reflects the high-end technologies found inside and outside the upcoming foldable iPhone. 

Most notably, it could feature the least visible display crease of any foldable to date, Samsung’s seventh-gen model included. While Samsung has significantly reduced the crease on its recent foldables, it’s still noticeable in daily use and tends to become more apparent over time as the hinge is repeatedly folded. How Apple plans to overcome this long-standing challenge remains to be seen.

The first foldable iPhone could also feature an under-display camera, something Samsung has already given up on. Rumors hint at a 24MP sensor, far superior then the 4MP unit found on some previous Galaxy Z Fold models. If Apple really delivers a high-quality, nearly invisible selfie camera beneath the display, it would provide another justification for pricing the device at nearly twice the cost of an iPhone 17 Pro Max.

At that point, the “iPhone Ultra” branding that fans keep floating around might actually make sense. Despite arriving late to the foldable race, Apple could still seize a massive chunk of the market with its first-gen model. A “luxury” price tag may limit broader adoption, but Apple’s fiercely loyal customer base means the company will likely move a significant number of units regardless. More details should surface in the coming months.