Galaxy Z Fold 7 Wows K-Pop Stars in Pre-Launch Teaser

Samsung is building excitement for its next-generation foldable, the Galaxy Z Fold 7. It recently teamed up with the popular K-pop groups ENHYPEN and TXT to share first impressions of the unreleased device. In a clever bit of pre-launch marketing, the group members got hands-on time with the foldable, and their reactions are turning heads.

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Samsung hypes up the Galaxy Z Fold 7 with pre-launch hands-on impressions

In a 31-second teaser video posted by Samsung on X, ENHYPEN members react enthusiastically to the Galaxy Z Fold 7. Their comments include phrases like “It’s beyond my expectations,” and “I want to switch mine right now,” indicating genuine excitement about the device. One member praised the phone’s design, saying it “could be a fashion item,” while another noted how “incredibly thin” it felt in hand.

.@ENHYPEN just got their hands on the new Galaxy Foldable phone–an ultra-sleek foldable that’s next-level. The reaction says it all. Don’t miss your turn. #GalaxyxENHYPEN #Samsung

💙 Like this post to see their reactions, and for what happens next 👀 pic.twitter.com/LW0wHeteeC

— Samsung Mobile (@SamsungMobile) June 17, 2025

“I’m so hooked,” said another ENHYPEN member. The band members suggested that the Galaxy Z Fold 7’s slim and lightweight design gives it a premium look. Samsung has also made the device wider, and that is reflected by its wide cover screen. This glimpse offers a sense of how Samsung wants the Fold 7 to be seen — sleek, light, and fashion-forward.

Samsung made a similar promo video with TXT members. The 34-second video suggests the Galaxy Z Fold 7 brings something truly new to the table, with a focus on photography and multitasking, all while being super sleek and lightweight. One member said, “This is seriously next level,” while another added, “Amazing how a foldable phone can be this thin.”

What’s in the box? 📦 A mysterious box was delivered to the @txt_bighit members one day 👀 Inside? A new foldable phone that looks nothing like they’ve ever seen before ✨ #GalaxyxTXT
They saw it first, and now it's your turn—share your thoughts with #Samsung. pic.twitter.com/67WUk74Pw8

— Samsung Mobile (@SamsungMobile) June 17, 2025

These sneak peeks are part of Samsung’s strategy to build hype ahead of its next Unpacked. The event should take place in New York City in the first half of July. Of course, the company didn’t explicitly name or show the unreleased foldable, but there are enough hints. The caption labels it as an “ultra-sleek foldable that’s next-level,” and Samsung has long associated the Galaxy Z Fold 7 with the term “Ultra.”