Samsung Launches ‘Why Samsung’ Campaign for Home Appliances

Samsung has launched a new global campaign to show why its home appliances stand out. Dubbed ‘Why Samsung,’ the campaign focuses on four important values: Bespoke AI, SmartThings, Security, and Reliability. The company is currently running the campaign through Samsung.com, YouTube, and other digital platforms.

Samsung shows how its home appliances stand out with smart technology

As you can see in the video, Samsung highlights the innovative AI technologies behind Bespoke AI. For example, the company’s refrigerators and ovens work together for smarter cooking and food storage. The all-in-one washer-dryer chooses the best settings to deliver optimized performance for every cycle. Likewise, robot vacuum cleaners adapt to your lifestyles and needs to provide personalized experiences. So, these smart home appliances make your daily life more convenient by saving time and effort.

Samsung’s SmartThings is a smart home platform that lets you control several devices from a single interface. The company says it offers unparalleled connectivity while serving as the central engine of the AI home. The best thing is that the platform is compatible with devices from over 250 brands, and you don’t need to pay to use it. When it comes to security, you can enjoy Samsung’s smart appliances with confidence. The reason is that the company integrates Knox (a multi-layered security platform) for protection from malware and external threats.

Furthermore, Samsung focuses on reliability by strengthening the quality, durability, and customer service of its home appliances. The firm offers Home Appliance Remote Management (HRM) service in more than 120 countries to improve user experience. Likewise, it provides up to seven years of free One UI upgrades so you can enjoy the latest AI features and security enhancements.

“The ‘Why Samsung’ campaign brings together what truly defines Samsung appliances — innovative Bespoke AI, seamless SmartThings connectivity, trusted Knox security, and lasting reliability,” said Jessie Song, Vice President and Head of Marketing Group at Digital Appliances (DA) Business, Samsung Electronics. “Moving forward, we will continue to deliver compelling messages to consumers worldwide about why they should choose Samsung appliances.”