Samsung Celebrates Galaxy Z Fold 7 Launch with Poem and Film ‘Life Unfolds Fast’

Samsung is celebrating the launch of its latest Galaxy Z Fold 7 with a poem penned by poet Georgie Jones. Titled Life Unfolds Fast, the poem featured in a film that includes Spandau Ballet’s Martin Kemp’s personal collection of home videos. In addition, the company is offering consumers the opportunity to experience the new foldable risk-free for 100 days.

Samsung commissioned a poem to celebrate the launch of the Galaxy Z Fold 7

Samsung has made substantial improvements to its Galaxy Z Fold 7, earning it the title of the best foldable device to date. Starting July 25, the phone is available across all third-party retail channels as well as on Samsung’s official website. Now, the newly released film featuring Martin Kemp, based on the poem Life Unfolds Fast, marks its global launch. Commissioned by Samsung, the poem is a heartfelt exploration of the milestones that shape our lives.

In addition, it covers the multiple stages of life, from proposals and marriage to saying goodbye to parents, sending off their child to the first day of school. Samsung says its Galaxy Z Fold 7, with Galaxy AI optimised for its expansive screen, brings you closer to those memories. Speaking of the film, it showcases real-life clips of people from different ages, cultures, regions, and identities.

Martin Kemp said, “Some of my life’s greatest memories are those simple moments at home – playing with my kids in the garden, holding Harley and Roman as babies, and singing with my wife in the car. These are moments that truly define our lives. Sharing these personal glimpses allows people to see how small, intimate moments become the big memories we want to go back to over again, and with the Galaxy Z Fold 7, we can relive these precious instances in stunning detail.”

Basically, Samsung wants to highlight the Galaxy Z Fold 7’s pro-grade camera capabilities that shoot vivid photos in any situation. Furthermore, Galaxy AI gives smart suggestions to enhance your shots. The new Fold comes in Blue Shadow, Silver Shadow, Jetblack, and Mint (which is online-exclusive). If you are still unsure whether to buy it, Samsung is now offering you 100 days to try it risk-free.