Samsung Powered Creativity on NBC’s On Brand with Jimmy Fallon

Samsung is always looking for new ways to showcase its products and connect with audiences. The company powered creativity as the technology partner of NBC’s marketing competition series, On Brand with Jimmy Fallon. The firm’s displays, monitors, smart TVs, and Galaxy mobile devices played a key role in helping contestants turn bold marketing ideas into reality.

Samsung’s innovative product helped creatives shine on NBC’s On Brand

The series gave 10 creatives the chance to develop fresh marketing campaigns for storied brands using Samsung technology. For example, the Korean company’s Galaxy S25 Ultra and Galaxy Z Fold 6 smartphones helped contestants capture content and gather inspiration. The Galaxy Tab S10 Ultra and Galaxy Book 5 Pro 360 served as digital sketchpads for storyboards and notes.

Inside the show’s pop-up “On Brand” agency, Samsung’s AI-powered TVs and Odyssey and ViewFinity monitors also helped contestants. The TV’s spectacular picture made every concept shine, while the high-resolution monitors offered clear views for editing campaign content.

Furthermore, Interactive Displays allowed teams to collaborate in real-time, while Indoor Direct-View LED Signage added a vibrant, high-energy environment to inspire creativity. At the center of On Brand was Samsung’s The Wall, a 146-inch Direct-View LED display. Contestants used The Wall to present their final campaigns in incredible detail. This helped them turn each pitch into an immersive visual experience for the judges and viewers at home.

“On Brand with Jimmy Fallon celebrates the creative process, from brainstorming and collaboration to the moment when a great idea comes to life,” said Michael McDermott, Executive Vice President of Consumer Electronics, Samsung Electronics America. “At Samsung, we see technology as a catalyst for driving creativity and empowering people to turn bold thinking into real outcomes.”

The season’s finale moment featured on Samsung’s iconic Times Square billboard. Contestant Bianca Fernandez earned the title of Innovator of the Year and a $100,000 prize.