Samsung TV Plus Gets Major Redesign for Easier Content Discovery

In recent years, Samsung TV Plus has evolved into one of the best FAST (Free Ad-Supported TV) streaming services. Samsung has now redesigned the platform to make content discovery easier. It brings a sleek new interface, smarter navigation, and AI-driven personalization to set a new benchmark for effortless entertainment.

Samsung TV Plus brings AI-powered personalization with an immersive browsing experience

If you have a Samsung TV, Galaxy, Smart Monitor, and Family Hub devices, you can access Samsung TV Plus for free. You get hundreds of ad-supported channels, on-demand shows, and more. With the latest update, the platform introduces a fully personalized home screen and an immersive browsing experience. The new interface reduces scrolling while offering more content.

“With AI at the core and a bold new look, this is our smartest and most visually stunning update yet,” said Salek Brodsky, Senior Vice President and Global Head of Samsung TV Plus. “With these innovations, we not only bring a highly intuitive and personalized experience to FAST, but also bring the true depth and breadth of our high quality programming to life.”

For an immersive browsing experience, the Korean firm makes navigation easier with rich metadata and high-quality imagery. This helps viewers understand the context quickly and choose what to watch. The update also brings an all-new home screen that adapts to your preferences. Based on your viewing and engagement habits, it displays the most relevant channels, shows, and genres.

Furthermore, a machine learning-powered discovery engine offers curated suggestions and top hits without the need for searching. Thanks to the integration of Linear-to-VOD, viewers can switch seamlessly between linear programming and on-demand content. Samsung has also improved discovery for live content such as sports, concerts, and breaking news.

Samsung says that with these improvements, Samsung TV Plus strengthens the company’s leadership in connected home entertainment. Meanwhile, its streaming platform’s STN channel is featuring the Jonas Brothers’ “JONAS20 Greetings From Your Hometown” tour.