Apple’s iPhone 17 Pro Models Might Take a Page From Samsung’s Playbook

If there’s one feature that deserves more attention in Samsung’s two most recent flagships, it’s the anti-reflective display. It’s neat and almost glare-free. This technology first debuted with last year’s Galaxy S24 Ultra and has been retained on the Galaxy S25 Ultra (review). Now, Apple is reportedly considering adopting a similar anti-reflective display for the upcoming iPhone 17 Pro and Pro Max.

iPhone 17 Pro and Pro Max will reportedly get an anti-reflective display

MacRumors reported the development, citing an unnamed but “reliable” source who confirmed that Apple’s suppliers have achieved a sufficient production yield for the new anti-reflective glass, which clears the way for mass production. This means we might actually see anti-reflective displays on the iPhone 17 Pro and Pro Max. Unfortunately, the iPhone 17 and iPhone 17 Air may not get the same treatment.

Earlier reports indicated that Apple faced challenges in scaling the application process, which caused production delays. However, more recent updates suggest those issues have been resolved, and the feature is now moving toward mass production.

While iPhones already include an oleophobic coating to resist smudges and a Ceramic Shield for durability, this development introduces another layer of screen enhancement. Previously, anti-reflective coatings were mostly limited to Apple’s iPads and MacBooks, especially in high-end models like the Pro Display XDR.

After hearing this news, I’d want to ask Apple whether they finally plan to add 120Hz refresh rate support to the base models. Particularly since the Pros are getting better things. Perhaps we will have to wait a bit longer to see that happen.

Moreover, Apple is widely rumored to be phasing out the Plus model, much like Samsung might do. Some reports suggest this could be due to disappointing sales. It would also be pretty awesome to see how the Galaxy S25 Edge compares to the iPhone 17 Air, which could decide if we’re in for more innovation.