Samsung to Present AI Ecosystem in Standalone CES 2026 Exhibition

Samsung is gearing up to showcase its latest tech innovations at CES 2026. The company says it will operate a standalone exhibition hall at The Wynn Las Vegas. This will offer visitors an immersive AI ecosystem experience across all its product categories, including mobile, home appliances, and displays.

Samsung to redefine tech exhibitions at CES 2026

Instead of a traditional booth, Samsung will offer a museum-like space where CES 2026 visitors can experience technology interactively. The company’s Exhibition Zone will facilitate all activities in a single integrated location. This includes product exhibitions, presentations, events, technology forums, and consultations with key clients and partners.

Samsung will spotlight its unified AI strategy for its Device eXperience (DX) Division at the exhibition. This is why the company is creating a large-scale premium standalone space at The Wynn. In this premium space, the company will have the freedom to showcase its latest innovations while clearly explaining how its AI strategy works in real life. “To realize a fully immersive environment, the exhibition will provide minimized congestion and enhanced programming for a deeper, more meaningful visitor experience,” said Samsung.

The exhibition will carry the theme “Your Companion to AI Living,” showing how AI plays a role across all Samsung products and services. Visitors will be able to experience a host of AI capabilities that offer seamless, always-on connectivity anytime and anywhere.

Samsung will also host Tech Forums on January 5 and 6, featuring four sessions focused on AI, home appliances, services, and design. Each session will feature Samsung experts, partners, academics, media, and analysts. They will talk about new trends, technologies, and the future of the tech industry.

Furthermore, Samsung confirmed that it will introduce its newest line of Bespoke AI Living appliances at CES 2026. The company even released a teaser video showing how its appliances evolve from basic communication to a deeper understanding of users’ needs.