Samsung Teases Galaxy Unpacked 2026 With Massive 3D Displays in Key Cities

Samsung has created excitement for its next major product launch in an eye-catching way. The company is now teasing Galaxy Unpacked around the world’s most iconic urban spaces through its 3D video billboards. This gives people a sneak peek at what it calls the next Galaxy AI.

Samsung brings Galaxy AI to life on the massive 3D screen

Samsung will hold its Galaxy Unpacked event on February 25 in San Francisco, where it will debut its next-gen Galaxy devices. The company will stream the event live across various platforms, including its official YouTube channel. The key highlight of the event could be the Galaxy S26 series, the company’s next-gen flagship smartphone lineup. Moreover, we could see new wireless earbuds, including the Galaxy Buds 4 and Galaxy Buds 4 Pro.

Ahead of Galaxy Unpacked, Samsung has brought massive 3D video billboards across 17 global landmarks in major cities. Some of them include Los Angeles, London, Tokyo, Seoul, Shanghai, Melbourne, and Bangkok (see the full list here). These massive displays showcase creative visuals while highlighting the power of Galaxy AI.

Since the launch of the Galaxy S24 series, Samsung has continued to evolve its Galaxy AI experience. The company introduced a host of AI features, such as Live Translate (for real-time call translation) and Circle to Search (for finding information quickly by circling on the screen). The company improved the AI experience with the Galaxy S25 series, adding personalized tools, such as Now Brief. Now, the Galaxy S26 series aims to take things even further with what it calls Agentic AI.

Anyway, if you are eyeing a Galaxy S26 device during the pre-order period, make sure to participate in our mystery box program (US only). You will be eligible to receive a free box filled with a bunch of accessories, such as a 65W GaN charger, a screen protector, and a phone cover. You can check out the unboxing of a mystery box here.