Samsung Shows How Generative Edit Helps Make Each Shot Perfect

Samsung has launched One Shot Challenge, its new campaign to spotlight Galaxy AI’s role in photography. The campaign showcases how Galaxy Z Fold 7’s Generative Edit feature improves shots. The company collaborated with acclaimed photographer Tom Craig to demonstrate how the feature works in real-life situations.

Samsung’s One Shot Challenge showcases the simplicity of shooting with Galaxy AI

Tom Craig says that great photography happens in the moment, when the light, setting, and mood are just right. While smartphones help us capture these moments, it’s important not to get so caught up chasing the perfect picture that we end up missing the moment entirely. The One Shot Challenge tells people that they can enjoy life’s moments fully while still taking great photos.

Thanks to Galaxy AI, you can use the Generative edit feature to remove unwanted objects and fill in missing details for a perfect photo. In the campaign film, Tom Craig removes traffic from a photo of Piccadilly Circus to show how easy it is to clean up a picture.

“At Samsung, we know life’s best moments happen when we’re fully present — but we also want to capture memories we can cherish,” said Benjamin Braun, chief Marketing Officer at Samsung Europe. “The One Shot Challenge encourages people to enjoy those moments while still taking great photos effortlessly. With Galaxy AI’s Generative Edit, you can stay focused on the experience — confident that every shot can be beautifully refined.”

According to Samsung’s European research, 57% of respondents said taking photos can pull them out of the moment, while 45% feel pressure to capture the perfect photo. Furthermore, the research revealed that 74% of people have never used AI tools on their phones to improve photos. The One Shot Challenge invites everyone to take photos without pressure. You can now participate by sharing photos edited with Generative Edit on Instagram.