Samsung is at MWC 2025 in Barcelona, captivating attendees with its forward-looking AI-driven technology ecosystem. Alongside a second round of Galaxy S25 Edge and XR headset teasers, the company showcased its vision for a smarter, more connected future with AI at its core. The Galaxy S25 series was the centerpiece of Samsung’s exhibition, highlighting AI-powered experiences that enhance daily life.
Samsung unfolds its AI-driven connected future at MWC 2025
The Galaxy S25 series offers a powerful AI-driven mobile experience, with features like Now Brief, Generative Edit, and Sketch to Image leading the show. At MWC 2025, Samsung let visitors experience these AI enhancements, alongside AI-driven health features such as Energy Score and Wellness Tips, which offer tailored health insights through the Galaxy Watch lineup.
Additionally, Samsung showcased its SmartThings AI platform, introducing new ways to manage home automation. The platform offers a 3D Map View for intuitive smart home control and AI-based fall detection alerts for elderly care. It also boasts energy optimization tools, tracking and reducing household energy consumption.
Security was another major theme at Samsung’s MWC 2025 AI exhibition. The company reinforced its Knox Matrix system, which ensures seamless security across connected devices. Users were given greater control over how AI processes their data, either on-device or via cloud computing.
This follows Samsung’s network division outlining a white paper on AI-powered solutions designed to improve connectivity and energy efficiency in the 6G era. The company recently completed a 5G RedCap trial in collaboration with Hyundai, enhancing connectivity in factories.
With its MWC 2025 showcase, Samsung underscored its commitment to AI as a transformative force in mobile, health, home automation, and connectivity. As AI continues to evolve, the firm’s expansive ecosystem is poised to lead the next generation of intelligent, user-centric technology. It still hasn’t announced a release date for the Galaxy S25 Edge and XR headset though.
