Samsung Set to Host Its Biggest Ever Yet at CES 2026 in Las Vegas

The Consumer Electronics Show (CES) will return to Las Vegas in 2026, and the dates are January 6 to January 9. And Samsung is preparing for a major presence at the upcoming CES 2026, where the company plans to open its largest exhibition space ever.

Korean media reports that Samsung’s CES 2026 exhibition will cover around 4,629 square meters. That’s about 1.4 times larger than its CES 2025 pavilion. For the first time, Samsung will host this huge showcase at the Wynn Hotel, a luxury venue in Las Vegas, instead of the main convention center. The company is also shifting its focus this year.

Samsung to focus on TVs, monitors, and home appliances at CES 2026

At CES 2026, Samsung will focus on TVs, monitors, and home appliances. Unlike previous years, Galaxy phones will not be the main attraction. By showcasing all these products in one space, Samsung aims to highlight how its devices work together, making everyday life simpler and more connected. Visitors will also get a close look at the AI-powered features built into these devices.

As every year, we’ll be on the ground at CES 2026 in Las Vegas, covering all the exciting announcements and innovations. You can check back on SammyGuru for the latest updates.

In addition to its main pavilion, Samsung’s C-Lab programs will appear at Eureka Park, the CES section dedicated to startups. C-Lab supports both internal projects and external startups, giving attendees a chance to see experimental ideas alongside finished products.

This move is unusual for CES, where most big tech companies stick to the main convention center. By setting up at a luxury hotel, Samsung is highlighting a premium, high-end experience for visitors, partners, and clients.