Samsung Sees Strong Growth in India as Premium Demand Rises

Samsung continues to perform well in India in terms of both revenue and profit. More importantly, the company now sees strong growth opportunities in the coming years. This is mainly because of the increasing demand for premium devices such as smartphones and home appliances in the country.

The rising middle class is creating growth opportunities for Samsung in India

In 2025, Samsung Electronics India (SIEL) posted sales of 18.42 trillion won and a net profit of 1.54 trillion won. This is an increase of about 8% in sales and 9.6% in profit compared to 2024. The company is on track to reach annual sales of 20 trillion won, likely in 2026.

For Samsung, India is one of its key markets, with a population of around 1.4 billion. In India, the middle class is expanding, resulting in increasing demand for premium products such as home appliances and smartphones. Consumers are more willing to buy feature-rich devices, helping the Korean firm solidify its business in the country.

Counterpoint Research said that among total smartphone shipments in India last year, the premium segment accounted for 22%. This is an 11% year-on-year increase, marking the highest share ever recorded. Samsung secured around 22% of the overall Indian smartphone market in sales, showing its solid presence in the country.

Modo Intelligence said that the Indian home appliance market is also increasing rapidly. It could expand from $54.6 billion this year to $71.85 billion by 2031, creating opportunities for companies like Samsung. As such, the Korean firm is also focusing on increasing local production. For example, in May 2025, it invested about 170 billion won to boost production capacity at its Chennai home appliance plant.

“Samsung Electronics has built an ecosystem encompassing home appliances and smartphones through AI, giving it an advantage in targeting emerging markets,” said an insider. “India is highly likely to be a breakthrough for the home appliance and TV markets, which are facing a structural recession.”