Samsung Quietly Launches Galaxy A57 5G and A37 5G

After a series of leaks, Samsung has quietly launched its next-gen Galaxy A series smartphones in Thailand. The Galaxy A57 5G and Galaxy A37 5G come with a host of meaningful upgrades over their predecessors. The company is offering double storage benefits for early buyers of the A57 5G.

Samsung’s next-gen Galaxy A series price and other details

While Samsung has yet to share an official press release for the launch of the Galaxy A57 5G and A37 5G, the official Thailand Line app has already posted several promotional images. They reveal the phones’ key features, prices, and special offers for early buyers.

In Thailand, the Galaxy A57 5G starts at 16,999 Thai Baht (THB) for the 8GB RAM and 256GB storage model (available exclusively online). The 12GB + 256GB version costs 17,999 THB, while the 12GB + 512GB variant goes official at 20,999 THB. To celebrate the launch, Samsung is offering double the storage benefits from March 16 to April 5, 2026. If you buy the 256GB version, you will receive the 512GB at no extra cost. You can pick a color from Violet, Dark Blue, or Gray.

Meanwhile, the Galaxy A37 5G costs 13,999 THB for the 8GB RAM and 256GB storage model. Samsung should offer more memory configurations, but as of this writing, details are unavailable. The device comes in Light Violet, Dark Green, and Grey.

Thanks to Samsung Finance+ financing options, you can own the device with a down payment of up to 10% of the total price. This means you can take the phone home right away by paying only 1,800 THB for the Galaxy A57 5G or 1,400 THB for the Galaxy A37 5G. The remaining amount will be spread in monthly installments.

Speaking of confirmed details, the Galaxy A57 5G has a thinner, lighter build than its predecessor. The phone carries the slogan “Wide except your face”, highlighting the ultrawide camera’s 4K video recording capability. Both Galaxy A57 5G and A37 5G come with new chipsets for smooth performance. They also feature IP68 water and dust resistance, an upgrade from their predecessor’s IP67 offering. We’ll let you know if the company shares more details.