Samsung Highlights Importance of Trust and Security in AI Era

Samsung has highlighted the growing importance of trust and security in AI as technology becomes a part of day-to-day life. At its Tech Forum session, “In Tech We Trust? Rethinking Security & Privacy in the AI Age,” held at the ongoing CES 2026, the company brought global experts in technology, research, and ethics to discuss how users can feel confident about AI in their devices.

Panelists discuss trust and security as AI plays a key role in daily life 

In recent years, AI has become more advanced — it can predict users’ needs, manage routines, and work autonomously across devices. Of course, this makes life more convenient, but it also raises questions about privacy, security, and control. Panelists emphasized that trust is earned through consistent and understandable behavior, not just promises.

Allie K. Miller, CEO of Open Machine, said users want to know whether an AI model is running locally or in the cloud. When they can see that their data is secure and which features are powered by AI, it builds confidence. Simply put, users are looking for transparency and control in AI.

Samsung also highlighted its trust-by-design approach that makes AI predictable, transparent, and easy to control. The company focuses on device AI to keep personal data locally whenever possible. It uses cloud-based AI only when greater speed or scale is required.

The panel also discussed the importance of security as intelligence spread across multiple devices. Samsung’s Knox security platform protects billions of devices from the chipset up the software slack. Thanks to the Knox Matrix framework, devices can authenticate and protect one another. The company also works with industry leaders such as Google and Microsoft to improve security research, interoperability, and protect the whole ecosystem.

Meanwhile, Amy Webb, CEO of the Future Today Strategy Group, emphasized that people don’t make purchasing decisions based solely on trust. “People aren’t paying for trust. They don’t buy things because of trust. They buy things because of convenience. So, if the AI piece of this hooks people in, it makes their lives easier and more convenient,” she explained. You can read more of the panel discussion here.