Samsung Highlights AI Home Vision with New SmartThings Campaign

A few weeks ago, Samsung confirmed that it will spotlight how AI is transforming the modern home at IFA 2025. The consumer electronics trade fair will run from September 5 to 9 in Berlin, Germany. Ahead of the event, the company has today launched a new campaign under the theme “SmartThings Meets AI Home.”

Samsung’s latest campaign shows how AI Home makes everyday life easier

Samsung has shared a video on its YouTube channel with the description “With SmartThings, doing less means more at your home.” The company has begun displaying the video on outdoor screens at global landmarks such as Times Square in New York and Piccadilly Circus in London. It will also be available on the firm’s social media channels.

Speaking of the video, it demonstrates how Samsung’s AI Home makes everyday life easier and more enjoyable. Furthermore, it also shows vision for the AI Home using SmartThings, a platform to control smart home devices. The company says AI Home learns users’ needs and adapts to them to deliver a personalized AI experience.

As you can see in the video, SmartThings Routine can adjust the air conditioner temperature and lights automatically. With just a single tap on the app, home appliances can perform their job pretty well. This helps you enjoy quality time with your family as well as sleep better. Thanks to the SmartThings Pet Care service, you can take care of pets even when you are busy.

“With this campaign, we aimed to highlight Samsung’s AI home experience redefined by AI leadership and SmartThings in a way that truly connects with customers,” said Won-Jin Lee, President and Head of Global Marketing Office at Samsung Electronics. “We will continue to make efforts to bring AI home experiences that make everyday life simpler, more meaningful and more human.”

Basically, Samsung wants to highlight how AI Home can help you to spend more time on what matters by doing less at home. Meanwhile, the company is preparing to debut its Bespoke AI Jet Bot Steam at IFA 2025. We will let you know all the latest Samsung product announcements at the mega show. Stay tuned.