Samsung Expands Gaming Hub to Europe, Plans Major Redesign

Samsung’s Gaming Hub has been available in North America for some time. And it has quickly become a go-to platform for Galaxy users who want to start playing games instantly. By running games in the cloud, the hub allows users to get in without the need to download or install anything.

Samsung Gaming Hub is now headed to Europe!

The same Gaming Hub experience is now coming to Europe, starting with the United Kingdom and Germany. Galaxy users in these regions will be able to launch cloud games directly from their devices, enjoying the same instant access that has made the platform so popular in North America.

Later this year, the Gaming Hub will receive a major redesign. The update will introduce more personalized recommendations, smarter tools for discovering new games, and community features that allow players to connect with one another. In addition to cloud games, the hub will also include games installed on devices and will eventually offer ways to watch gameplay content.

“With cloud-first features that allow players to instantly jump into games and smarter discovery tools, we’re helping games and services reach new audiences, boost engagement, and improve retention. Now we’re expanding that access to Europe,” Seline Sangsook Han, Samsung MX EVP said.

Developers also benefit from the platform, as it helps their games reach a wider audience and keeps players engaged. Samsung has partnered with companies like Moloco to improve advertising results and attract higher-quality users. A recent change to the Galaxy Store’s 80/20 revenue split ensures that creators receive a larger share of the earnings from their games. That’s the icing on the cake.

Additionally, Samsung has allowed tapped new partners for Gaming Hub, which it announced in a separate press release.