Samsung Dominates Android Tablet Market Worldwide in Q2 2025

Samsung held onto its position as the top Android tablet maker worldwide in Q2 2025. According to new data from IDC, Samsung shipped 7.2 million tablets during the quarter, capturing roughly 18.7% of the global tablet market. That keeps Samsung solidly in second place, trailing only Apple.

Samsung continues to win the top spot in Android tablet market worldwide

The tablet market grew 13.1% year-over-year, with 38.3 million units shipped worldwide. Samsung’s shipments increased 4.2%, adding about 300,000 tablets compared to the first quarter. That’s solid growth in a competitive market.

Apple kept the top spot, shipping 12.7 million iPads and commanding about a third of the market with 33%. Its growth was fueled by a refreshed lineup, including the new 10.9-inch model and updated iPad Airs. Lenovo held third place with 3.1 million shipments, up 25%, thanks to popular Tab M Series tablets and subsidies in China. Amazon and Xiaomi rounded out the top five.

Samsung’s success comes from pushing its tablets in places like Latin America, the Middle East, and Europe. The company has been offering good deals and affordable tablets in these regions, which helped boost its sales. Samsung’s strategy seems to focus on giving customers a mix of value and performance.

Looking ahead, Samsung is prepping to launch the Galaxy Tab S11 series next month. The new models are expected to feature improved displays, faster processors, more memory, and bigger batteries than last year’s lineup. Just yesterday, a comprehensive leak revealed all the details about the new tablets.

According to the leak, both the Galaxy Tab S11 Ultra and Tab S11 will feature the MediaTek Dimensity 9400 chipset. The Tab S11 Ultra will keep 256GB as the base storage and offer a 16GB RAM variant. It may also have an 11,600mAh battery, an improvement over its predecessor. The base Tab S11 will come with 128GB of storage and 12GB of RAM across all models. Samsung also appears to be dropping the Plus variant in favor of the base model.