Samsung Display Races into Humanoid Robot Market

Samsung makes displays that power a wide range of electronic products around the world. The company is now gearing up to establish a solid presence in the humanoid robotics field with its display solutions. It has begun looking for cooperation with several robot makers to secure business opportunities ahead of the expected market boom.

Samsung aims to solidify its display business for humanoid robots

According to a report from Chosun, Samsung Display is seeing the humanoid robot sector as a key source of future display demand. The company is seeking contacts with potential clients, including both vehicle manufacturers that have stepped into the robotics space, as well as small and mid-sized robotics firms. Rival LG Display is also adopting a similar strategy, suggesting that the race to supply displays for humanoid robots is heating up.

Humanoid robots represent a segment of physical AI, where AI goes beyond digital spaces like chatbots and operates in the real world. They can recognize spaces, make decisions, and interact with humans. Displays play a key role in how humanoid robots communicate. While voice commands offer interaction, screens convey AI’s intentions, presenting information.

At CES 2026, Samsung Display introduced the concept of a small robot, the AI OLED Bot. This robot features a 13.4-inch circular OLED panel on its face. The display offers high brightness and low reflectance technology. The company also showcases practical use cases, such as classroom settings where students could check assignment details on the robot’s screen.

“Any device is inconvenient without a display, and robots are no different,” said Lee Cheong, president of Samsung Display, at CES 2026. “I think many displays that indicate information can go into robots.” Speaking of the robot-related business, the executive said, “I can’t reveal specifics, but we are proceeding in depth.” There’s chatter that Samsung Display could supply 8-inch OLED panels to Tesla for humanoid robots as early as 2027. If it pans out, it will be a big win, potentially opening more business opportunities with other clients.