Samsung Cuts $100 Off Its Biggest TVs, But Only for a Few Hours

by Abhinav Anand | Jan 27, 2026 | Deals, TV

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If you have been thinking about upgrading to a bigger TV and were waiting for Samsung to offer a discount, here is a quick heads-up. Samsung is running a flash sale today that knocks a little extra off some of its premium TVs, but there is one catch. You only have a few hours to take advantage of it. Here is how to do it.

Flash deal takes $100 off Samsung’s large premium TVs today

Samsung is running a quick flash deal on its online store on January 27, 2026, from 11:30 AM to 11:30 PM ET. So, you have around twelve hours in total to make the most out of it. It’s exclusive to Samsung.com and knocks an extra $100 off qualifying 75-inch Class and larger TVs if you use the promo code BIGGAMETV at checkout. The discount won’t show up on its own, so you’ll need to punch in the code manually.

Check out the ongoing deals on Samsung TVs!

The deal covers several of Samsung’s top-tier models, including the S95F OLED, QN990F and QN90F Neo QLED TVs, and The Frame Pro. These are all current premium sets, and prices jump pretty fast once you get into the bigger sizes. In such cases, even a small extra cut can help tip the scales if you were already on the fence.

There are a few strings attached. You cannot stack the code with other promos, and Samsung limits it to one per qualifying purchase. If you cancel the order or send the TV back, the discount goes away with it. It’s not a jaw-dropping deal, to be fair. But if a big Samsung TV was already on your shopping list, this is an easy way to shave off an extra $100 while the window’s open.