Samsung’s Art Store Is Finally Coming to OLED TVs

Samsung has been adding a growing library of artwork that users can access as long as their TV supports the Samsung Art Store. Until now, that meant owning one of Samsung’s QLED, The Frame, or Micro RGB TVs. But Samsung has quietly expanded Art Store support to its latest flagship OLED TVs.

Samsung opens up Art Store to OLED TVs for the first time

For a long time, and for obvious reasons, Samsung Art Store wasn’t available on OLED TVs. By obvious reasons, I mean that OLED panels can’t display static images for extended periods without risk. As a result, burn-in has always been a concern. We still don’t know exactly how Samsung plans to mitigate this.

Credits: HDTVTest on YouTube

At CES 2026, Samsung introduced its 2026 OLED TV range, including the S85H, S90H, S95H, and S99H. Alongside notable hardware upgrades, HDTVTest reports that Samsung’s latest OLED TVs now support the Samsung Art Store. This allows these OLED models to double as digital art displays and blend more naturally into home decor through customizable gallery modes.

What’s more interesting is how this is meant to work in practice. The combination of a matte, glare-free OLED panel and a metallic bezel does much of the heavy lifting. With reflections suppressed and the screen texture flattened, the TV reads more like a framed print than a slab of glass. This is exactly the kind of environment where the Art Store performs best, and Samsung appears to understand that well.

There are limits, however. The Art Store is being showcased primarily on the 83-inch S95H, which uses a WOLED panel from LG Display. More specifically, it relies on LG Display’s Tandem W-OLED panel. That panel’s slightly softer image, combined with the matte coating, arguably suits static artwork better than the more aggressive, higher-contrast look of QD-OLED variants.