Samsung, Amazon Team Up to Bring More Ads to TVs and Mobile Ecosystem

If you own a Samsung Smart TV or use the Samsung TV Plus platform, you may see more ads in the coming weeks. The Korean firm’s advanced TV advertising division, Samsung Ads, has recently integrated with Amazon Publisher Cloud. This will allow marketers to reach targeted audiences using Smart TV data and Amazon’s commerce signals.

Advertisers can now reach high-intent audiences on Samsung devices

Built on Amazon Web Services (AWS) clean room technology, Amazon Publisher Cloud (APC) is a secure data collaboration service. Now Samsung can combine proprietary off-the-shelf (OTS) segments and device-level signals with Amazon’s shopping, browsing, and streaming insights.

As a result, advertisers can run more targeted ad campaigns across Samsung’s TV and mobile ecosystem, including Samsung TV Plus, the company’s free ad-supported streaming service. The partnership will also help them optimize performance. Thanks to Amazon Ads reporting tools, brands can track results after a campaign ends and see if their ads meet key business goals.

Furthermore, the integration enables privacy-first ad activation, allowing advertisers to run campaigns securely and with confidence. Likewise, brands gain access to premium and safe ad inventory at scale for high-intent audiences across Samsung’s massive network of TVs and mobile devices. The new advertising solution is now available to Amazon Ads advertisers in the United States.

“Combining viewing behavior with shopping intent creates meaningful opportunities for advertisers to connect with audiences through connected TV,” said Eldad Persky, Senior Vice President, Global Product, Engineering and Business Development, Samsung Electronics. “By securely joining Samsung’s deep understanding of what people watch with Amazon’s signals, we’re enabling advertisers to reach the right audiences at scale more effectively across Samsung’s connected TV platform.”

Meanwhile, Samsung is reportedly gearing up to expand its OLED TV lineup in 2026. The company might launch six new OLED TV models at the Consumer Electronics Show (CES) in January 2026.