Samsung’s 2026 The Frame TV Series Might Bring Its Largest Screen Ever

Samsung is readying its next-generation The Frame TV lineup alongside the six new OLED TV models. A fresh report now suggests that a 98-inch version will join the lineup in 2026. If this pans out, it will become the biggest Frame TV the Korean firm has ever sold, surpassing the current maximum size of 85 inches.

Samsung may launch a massive 98-inch The Frame TV in 2026

Samsung’s 2025 The Frame TV lineup includes The Frame (LS03FA) and The Frame Pro (LS03FW). The former is available in 43, 50, 55, and 65 inches, while the latter comes in 65, 75, and 85 inches. Both models feature an anti-reflection display (with matte) and Quantum HDR, helping the TV look like a real framed artwork when not in use. On top of that, these TVs offer solid picture performance when watching movies or shows.

In October 2025, Samsung also updated the Art Store for both models, giving owners access to the Cultured Collection (sixty pieces by eleven contemporary artists). This shows the company’s intention to blend home design with entertainment technology. As a result, The Frame TV series continues to stand out in the global TV market.

Now Samsung seems to be preparing an even bigger option for its lifestyle TV series. Spotted by FlatpanelsHD, the European Samsung spare parts database lists a new The Frame TV model number, LS03H. The publication reports that this new model is part of the 2026 lineup and features a 98-inch screen. This could push The Frame into a full home-theater TV while still keeping its art-focused design.

However, it’s unclear whether the 98-inch model will belong to The Frame or The Frame Pro. The reason is that both of the latest models carry LS03F codes, but they add the letters A and W at the end depending on the version. Since the European listing only shows the code LS03H, there is no suffix to confirm which model it belongs to. We should learn more in the coming weeks.