New Galaxy S25 Edge Ads Mock iPhone Air, Hint at Future of Slim Phones

Samsung is back to trolling Apple, this time with a new series of ads promoting the Galaxy S25 Edge. The campaign directly targets Apple’s iPhone Air, which rivals the S25 Edge in the slim flagship category. It also suggests that Samsung still sees a market for slim smartphones, even though it may not launch the Galaxy S26 Edge.

Samsung mocks iPhone Air with new Galaxy S25 Edge ads

It’s not unusual for smartphone companies to take playful jabs at their rivals, especially around new product launches. Samsung, in particular, has a long history of poking fun at Apple through clever ad campaigns that spotlight the strengths of its Galaxy lineup. Its latest round of marketing continues that tradition, once again putting the iPhone Air head-to-head with the Galaxy S25 Edge.

In the first ad, a young woman celebrates her birthday while both phones capture the moment. Side-by-side comparisons highlight the Edge’s ability to produce sharper, more vibrant images that capture both the subject and the lively party atmosphere, thanks to its 200MP primary shooter. Moreover, the S25 Edge has an ultrawide camera, allowing you to capture perfect group photos.

The second ad cleverly uses an eye chart — the kind you’d see at an optometrist’s office — to illustrate the difference in detail. The Galaxy S25 Edge’s 200MP camera captures sharper photos with less blur when zoomed in. The iPhone Air’s shot, meanwhile, appears blurry and washed out, a clear jab at its 48MP camera.

There’s a third ad, which shows a child bouncing on a trampoline. Both phones are used to record the footage, and unsurprisingly, the Edge produces a clearer video. Moreover, Samsung’s AI-powered Instant Slo-mo feature lets you watch the video in slow motion for a cinematic view.

Published on Instagram, the timing of these ads is particularly interesting. They arrive amid reports of sluggish sales for both ultra-thin flagships. Samsung even looks to have canceled the Galaxy S26 Edge altogether. Whether this marks the end of the company’s slim-phone experiment or a temporary pause before it’s reimagined in a new form remains to be seen.