Here’s Everything to Expect From Samsung at CES 2026

Samsung has confirmed it will operate a standalone exhibition hall at the Wynn Las Vegas alongside its presence at the LVCC during CES 2026. The company’s first major event is scheduled for January 4, when it will host The First Look showcase. Here’s what to expect from Samsung at CES 2026 in Las Vegas. Last updated on December 31.

Everything Samsung will announce at CES 2026

CES 2026 is shaping up to be one of Samsung’s biggest shows in recent years. Not because of one headline product, but because this is where the company aims to prove its AI vision actually works across product categories.

This year’s theme is “Your Companion to AI Living.” Samsung wants visitors to experience a single connected narrative that spans TVs, monitors, laptops, home appliances, audio products, and even robots. And it all starts early.

First Look sets the tone before CES even opens

Samsung’s The First Look event takes place on January 4 at 7:00 PM PST, and once again, displays will take center stage. This is typically where Samsung sets the tone for the rest of the industry, and CES 2026 looks no different.

The company is leaning heavily into picture quality this year, especially at the premium end of the market, and its latest branding changes already hint at where things are headed.

TVs: Micro RGB, bigger OLED ambitions, and giant Frames

Samsung is renaming Micro LED to “Micro RGB.” The change shifts the focus from lighting control to color accuracy. For 2026, the Micro RGB lineup will grow fast, with sizes at 55, 65, 75, 85, 100, and 115 inches. These models support full BT.2020 color and run on a new AI Motion Enhancer Pro processor.

The OLED lineup is changing too. Leaks from European parts databases point to a new “H” suffix for 2026 models. One name stands out: S99H. This appears to be a new flagship tier above the current S95 series.

Samsung will also refresh the S95H, S90H, and S85H models, covering both QD-OLED and WRGB OLED panels. The Frame is getting bigger again, with a 98-inch version expected, plus an even larger model.

Monitors: Odyssey coming bigger

Samsung’s real flex at CES 2026 is in monitors, not TVs. The Odyssey lineup will bring some of the most extreme specs on the show floor. The headline product is a glasses-free 3D gaming monitor with a 6K resolution, something Samsung has already teased. If it delivers, it would be a world-first at this scale and is clearly aimed at enthusiasts, creators, and developers who want immersive visuals without extra hardware.

Samsung is also chasing refresh rate records again, with select Odyssey models expected to hit up to 1,040Hz on esports-focused panels. It is overkill for most users, but very on-brand for Odyssey. The Odyssey OLED G8 is also returning with a 32-inch 4K panel, 240Hz refresh rate, and improved glare-free technology.

Galaxy Book 6: Intel’s next era starts at CES

Phones usually wait for Unpacked, but CES is where Samsung shows its laptops. The Galaxy Book 6 series is expected to debut here, with Bluetooth SIG listings confirming Pro and Ultra models. We have already shared an early look at these machines, which also shows a clear shift in Samsung’s branding.

They are expected to be among the first laptops powered by Intel’s Panther Lake processors, including the Core Ultra X7 358H, paired with the new Intel Arc B390 GPU based on Xe3 architecture. We’ll be sure to let you know anything else we come across.

Appliances and audio: AI finally does something useful

Samsung’s AI push continues in appliances and audio, where it finally feels more practical. Deeper Google Gemini integration starts with the Bespoke AI Family Hub refrigerator, improving AI Vision food recognition to support more than 50 processed food items, not just raw ingredients.

New products include the Bespoke AI Jet Bot Steam Ultra robot vacuum, updated Laundry Combo machines, and a refreshed AirDresser, all relying heavily on fabric and environment sensing. On the audio side, Samsung is expanding beyond soundbars with standalone Wi-Fi speakers called Music Studio 5 and Music Studio 7, alongside new Q-Series soundbars with Eclipsa Audio spatial sound.

Concepts, displays, and yes, Ballie again

Samsung Display will also run its own showcase, focusing on experimental form factors like MONT FLEX foldable concepts and transparent, curved OLED panels aimed at future car interiors. And yes, Ballie might be back again. After missing multiple launch windows, Samsung’s AI home robot is expected to reappear at CES 2026, this time with actual pricing and a release timeline.

Stay tuned to SammyGuru for full CES coverage. We’ll be on the ground in Las Vegas to see what Samsung brings to the show, along with anything else worth your attention. And don’t forget to subscribe to our YouTube channels, Jeff Springer and SammyGuru, for hands-on coverage and updates from CES.