Samsung Brings In Former Microsoft Executive for EU Policy Role

Samsung has bolstered its leadership team on digital regulations in Europe. The company has hired Jeremy Rollison, a former Microsoft executive and a skilled EU digital policy specialist, to join its European external relations team in Brussels. His experience will allow the firm to respond to tighter European Union rules while protecting business in that region.

Samsung appoints Jeremy Rollison to its Europe external relations team

Speaking of Samsung’s business in Europe, it accounts 17% of its global annual revenue, or around 50.1 trillion won. The region plays a big role in driving sales in different product categories such as smartphones, TVs, and home appliances. As such, the company wants to maintain stable regulations to avoid affecting its long-term growth.

For the uninitiated, the European Union’s Digital Markets Act (DMA) is a major regulation curbing the market power of big tech companies. The law designates certain firms as “gatekeepers” with special obligations to ensure fair competition. While Samsung escaped being designated a gatekeeper in 2023, it is boosting its policy team to better prepare for EU rules.

According to a report, Jeremy Rollison has begun work with Samsung’s Europe external relations team in Brussels. Rollison brings more than a decade of experience in European policy from his time at Microsoft. With his network in Brussels, Rollison has worked on policy issues in areas such as artificial intelligence, cloud computing, and cybersecurity. As such, Samsung will gain solid guidance on navigating EU regulations.

The hire is part of Samsung’s effort to strengthen its leadership across key areas. For example, last year, the company appointed former AMD executive John Rayfield as Senior Vice President of the Samsung Austin Research Center (SARC) and the Advanced Computing Lab (ACL) to lead Exynos development in Austin. Likewise, Margaret Han, a former TSMC employee, joined the foundry unit to advance semiconductor manufacturing.