Here’s How You Can Watch Samsung’s The First Look Presentation

January is here, and one thing we know is that Samsung will have a lot to show at CES 2026. The company will continue its tradition of showcasing its latest TVs, monitors, laptops, home appliances, soundbars, and more. There could also be some surprises, especially since this is set to be the company’s biggest exhibition yet.

How and where to watch Samsung’s The First Look

CES 2026 starts on January 6 and runs through January 9. Before the show begins, Samsung will also host its “The First Look” presentation on January 4. While some of us will be on the ground to catch everything live and keep you updated, you can also follow the latest developments on SammyGuru or watch the livestream.

Samsung will livestream The First Look event from the Wynn Hotel in Las Vegas. It will begin on January 4 at 10 PM ET, 7 PM PT, and 8 PM MST. You can watch the show on Samsung Newsroom, Samsung’s official YouTube channel, or Samsung TV Plus.

What to expect at the CES 2026 from Samsung

CES 2026 is shaping up to be a busy show for Samsung. Not because of one single launch, but due to the sheer number of products across TVs, monitors, laptops, and home tech. On the TV side, Samsung will introduce its rebranded Micro RGB lineup, expanded OLED ranges including new flagship tiers, and larger sizes for The Frame.

Monitors could be the real highlight, with new Odyssey models featuring glasses free 3D, ultra high resolutions, and extreme refresh rates. CES is also where Samsung is expected to debut the Galaxy Book 6 series with Intel’s next generation processors. Beyond screens and PCs, Samsung will show new Bespoke appliances, updated robot vacuums, new audio products, and possibly throw some update on the Ballie.