Samsung to Spotlight 15 Innovative C-Lab Startups at CES 2026

Samsung is bringing a new wave of innovation to the CES 2026, running from January 6 to 9. The company will feature 15 startups supported by its C-Lab program, spotlighting advances in AI, robotics, and digital health. It will operate a dedicated C-Lab exhibition area in Eureka Park at the Venetian Expo, giving these startups a platform to showcase innovative technologies.

Several regional startups will take center stage at the C-Lab exhibition area

Speaking of the participating startups, C-Lab Outside program will feature eight startups directly incubated by Samsung Electronics. In addition, four startups from Samsung Financial C-Lab Outside and two startups from Samsung’s internal venture program (C-Lab Inside) will join CES 2026. Finally, it will bring one startup from a joint incubation program between Samsung Electronics and the Daegu Creative Economy Innovation Center.

Samsung is also prioritizing regional innovation, supporting startups in Daegu, Gwangju, and Gyeongbuk. This allows these companies to grow locally without relocating to Seoul, strengthening regional startup ecosystems. At CES 2026, the company will feature seven regional startups. These include Stress Solution (Gyeongbuk), Repla (Gyeongbuk), Deepscent (Gwangju), Elevenliter (Daegu), Univa (Daegu), AunionAI (Gwangju), and 10kM.ai (Daegu Creative Economy Innovation Center).

Furthermore, Samsung will present two AI-driven projects, including ChronoMix and EZ Reco. They have been highly evaluated for their innovation, global scalability, and completeness. The former plays a key role in object-centric video composition, while the latter suggests electronics using expert knowledge.

Samsung Financial C-Lab Outside startups are Selectstar (Samsung Life Insurance), Datumo (Samsung Fire & Marine Insurance), WINNING.I (Samsung Card), and Pillsang (Samsung Securities). The company says that its C-Lab startups have already earned recognition, winning 17 CES 2026 Innovation Awards, including two Best of Innovation Awards.

“Samsung supports C-Lab startups through CES as a platform to validate innovative technologies and build momentum for global growth,” said Byoung Chul Lee, Vice President and Head of the Creativity & Innovation Center at Samsung Electronics. “This year, expanded participation from regional startups highlights the continued evolution of the C-Lab ecosystem.”