Samsung Showcases AI-Powered Home of the Future at IFA 2025

A few days ago, Samsung launched a video campaign to spotlight how AI Home makes everyday life easier. The company has today unveiled immersive exhibition zones at IFA 2025 with the theme “AI Home – Future Living, Now”. This will give visitors an experience of the future life they dreamed of, becoming a reality right now.

Experience Samsung’s AI Home at IFA 2025

Europe’s largest consumer electronics trade fair, IFA 2025, will kick off in just a few hours in Berlin, Germany. At the mega show (from September 5 to 9), leading global tech companies will showcase their latest innovations in consumer technology. Samsung has set up a massive exhibition hall of 6,235 square meters at City Cube Berlin.

At the exhibition, Samsung will showcase its AI Home to offer visitors a hyper-personalized experience. The AI Home Living zone presents the four core experiences: convenience, health and safety, energy savings, and robust security. Furthermore, the exhibition will let visitors try Samsung AI Home’s key features, such as personalized sleep management, recipe recommendations, remote monitoring of loved ones through their activity data, and energy saving mode.

Visitors can experience a bunch of SmartThings AI solutions that understand and adapt to the user and their family. For example, SmartThings uses data from the Galaxy Watch or Ring to recommend the optimal time for sleep. On top of that, Goodnight Mode automatically turns off connected TVs and lights while the air conditioner and purifier switch to low-noise mode.

At the AI Home Inside zone, Samsung will highlight Vision AI, Bespoke AI, and Galaxy AI. These technologies not only improve performance but also offer personalized AI experiences. For example, when you press the AI button on the TV remote, Vision AI will provide information about the content you are watching.

At IFA 2025, Samsung will showcase several innovative products, including the 115-inch Micro RGB TV, Spatial signage, and transparent micro LEDs. It will also unveil several new Bespoke AI home appliances, such as the Bespoke AI Jet Bot Steam. Moreover, visitors can experience the latest Galaxy foldables, smartwatches, and SmartThings Pro solutions.