Last month, Samsung announced its latest Galaxy A series lineup, which includes the Galaxy A56, Galaxy A36, and Galaxy A26. The company recently held an event in Johannesburg to celebrate the launch in South Africa. During the event, the Korean firm unveiled a new personal emergency service called SOS+. The service is free for 12 months for Galaxy A56, A36, and A26 buyers in South Africa.
Samsung announced SOS+, its real-time emergency assistance
Samsung has teamed up with AURA, South Africa’s leading emergency response platform, to develop SOS+. This real-time emergency service connects users to AURA’s nationwide network of vetted medical and armed responders. During an emergency, when a users dial the dedicated SOS+ number, the system instantly shares their live location with AURA’s secure system. The SOS+ control centre immediately calls back to confirm that assistance is on the way.
The Korean company will offer this service through subscription starting May 1, 2025. However, Galaxy A56, A36, and A26 buyers in South Africa will get it for free for 12 months. That’s a great deal if you are looking to purchase a decent midrange smartphone.

Image Credit: @_MissNeke/X
Besides SOS+, Samsung put some spotlight on Awesome Intelligence at its recent “Galaxy A” event in South Africa. It says that for the first time, the latest Galaxy A device users can experience fan-favourite Galaxy AI features, which were previously limited to flagship devices. Powered by One UI 7, Awesome Intelligence brings features such as Circle to Search to make searching easier, Object Eraser to remove unwanted elements, and more.
“With Awesome Intelligence, we’re delivering an experience that’s smarter, more creative, and more personal to user and fans of the ever-popular Galaxy A series,” said Justin Hume, Vice President of Mobile Experience at Samsung South Africa. “These new devices bring flagship-level AI features and robust security to more people than ever before, while also debuting Samsung SOS+ – a true game-changer for personal safety in South Africa.”