Samsung celebrates a major milestone as its Galaxy Studio experience space has drawn over 300,000 visitors in just three weeks. Designed to showcase the true AI capabilities of the Galaxy S25 series, Galaxy Studio has quickly become a hotspot for Korean tech enthusiasts eager to explore Samsung’s latest innovations.
Over 300,000 people visited Samsung’s Galaxy S25 experience studio in three weeks
Opened immediately after the Galaxy S25 launch on January 22 (January 23 Korean local time), Samsung currently operates Galaxy Studio in four key locations across South Korea: Yeongdeungpo Times Square, COEX, Samsung Store Hongdae, and Samsung Gangnam. These experience spaces are designed around familiar environments such as subways and school classrooms, allowing visitors to interact with Galaxy AI features seamlessly within their daily lives.
Positioned at the entrance is the AI Showroom where visitors can explore Galaxy AI features. Samsung has integrated AI functions into various apps on Galaxy S25 phones, with Google Gemini powering some of these functions. The subway concept space offers an immersive view of Now Brief, a personalized real-time information hub on the new flagships. The school-themed area highlights how Galaxy AI can assist with academic tasks and other daily challenges.
Samsung’s Galaxy Studio also includes a Video Experience Zone, which has been particularly popular among younger visitors. This zone allows users to record and edit videos using the Galaxy S25’s AI-powered Audio Eraser function. Beyond hands-on experiences, Samsung has introduced Galaxy AI Class, where visitors can receive in-depth guidance on using Galaxy AI. It offers both online pre-reservation and on-site participation, ensuring accessibility for all visitors.
Samsung plans to keep its Galaxy Studio at Samsung Store Hongdae and Samsung Gangnam open indefinitely. However, Yeongdeungpo Times Square and COEX locations will close on February 23. “Thanks to our customers’ great interest in the Galaxy S25 series, we have surpassed 300,000 customers in a faster time than our predecessor,” said Ji Ji-yeon, Vice President of Samsung Korea.
